![]() ![]() If one adds spa grooming and fancy treats to this mix, the cost would increase by 20-40%. That’s equal to two movie outings for a family of four. A mix of dry food, called kibble, and home meals, in-house bathing and grooming and mid-range treats and toys will add up to ₹3,000-5,000 in a month. Ameya spends ₹10,000-15,000 on Thor every month. “This savings is earmarked for Thor’s medical emergencies," said Ameya, a marketing professional who is also a consultant with a natural pet food brand. His German shepherd, Thor, is a line item in their monthly budget excel sheet and they have a ₹1,000 SIP in a short-term debt fund just for him. Pune-based Ameya Bhate says he and his wife Neeti are a double-income no kids, or DINK, couple and so more inclined to spend on pets. The willingness to stretch the financial budget for pets is also a function of one’s financial responsibilities. But, we have a ritual of taking weekend holidays with her in pet friendly resorts because she loves car rides," Sushma said. So, we have never spent on a spa as Zoya takes time to trust new people and she won’t enjoy being bathed by a stranger. ![]() “I won’t say we splurge on her but that’s because she won’t enjoy most of the pet luxuries on offer. ![]() All decisions pertaining to Zoya’s well-being are driven by parental instincts. Sushma categorically calls herself a mother to her 7-year-old Indie mutt, Zoya. It is the same with pet parents," he added.īangalore-based Sushma and Dasharathi are a case in point (see graphic). “Most parents don’t think twice about costs while buying things for their children. People are increasingly being recognized as pet parents, as opposed to owners, and extending their own lifestyle to the pets, said Samriddh Dasgupta, chief marketing officer, Heads Up For Tails. For Vasudha and Devraj, the total cost of Dylan’s ownership is 1-3% of their income.Īpart from higher disposable incomes, an evolving idea of pet ownership is also changing how people spend on their pets. “We haven’t yet seen any pet care service in India which is too expensive, so we never have had to budget carefully while spending on him," Priyamvada said. A high disposable income allows the couple to splurge on their adopted pet-they spend a little more than ₹1 lakh annually on Ronnie but that hardly constitutes 5% of their income. ![]()
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